Sales CV: How to Show Results, Targets and Skills That Win Interviews
A sales CV must prove revenue impact in seconds. Learn the best structure, how to present quota attainment and pipeline numbers, CRM skills, example bullet points and the ATS keywords sales recruiters use.
Sales is the easiest profession to measure — so recruiters expect numbers. A sales CV without targets, percentages and deal sizes looks like it is hiding something. The good news: if you have hit or exceeded targets, you already have the strongest content any CV can have. You only need to present it clearly.
What every sales CV needs
- Header with contact details and LinkedIn (recruiters will check it).
- Profile: your sales type (B2B/B2C, inbound/outbound, SMB/enterprise), sector and best result.
- Experience with hard numbers in every role.
- Skills: sales methods, CRM, negotiation, languages.
- Awards and rankings ("President's Club", "#2 of 25 reps").
Example profile
B2B account executive with 4 years' SaaS experience selling to mid-market companies. Consistently above target (average 118% quota attainment), skilled in consultative selling and full-cycle deals from prospecting to close, using HubSpot and Salesforce.
Bullet points that sell you
- Achieved 124% of annual quota (€1.2m new ARR), ranking #2 of 18 account executives.
- Built a pipeline of €3m through outbound prospecting, booking 25+ qualified meetings per month.
- Shortened the average sales cycle from 75 to 52 days by introducing tailored product demos.
- Grew revenue in key accounts by 30% year over year through upselling and cross-selling.
- Retained 95% of a 60-client portfolio during a price increase.
If you cannot share exact figures, use percentages or rankings — they prove performance without revealing confidential data.
Skills to highlight
- Methods: consultative selling, solution selling, SPIN, MEDDIC, account-based selling.
- Activities: prospecting, cold calling, lead qualification, negotiation, closing, account management.
- Tools: Salesforce, HubSpot, Pipedrive, LinkedIn Sales Navigator.
- Soft skills: resilience, active listening, relationship building, presentation.
ATS keywords for sales roles
- sales, business development, account management, new business, B2B, B2C
- quota, revenue growth, pipeline, lead generation, prospecting, closing
- CRM, Salesforce, HubSpot, negotiation, customer relationship
- the market or product type from the advert: SaaS, FMCG, medical devices, real estate, retail
In sales, your CV is your first pitch — lead with results, not responsibilities.
Upload your sales CV to CV Analyz: get a score out of 100, see which sales keywords are missing for your target role and let AI turn your experience into results-driven bullets.
Improve your CV nowFrequently asked questions
What should I put on a sales CV?
Quota attainment, revenue or deal sizes, pipeline built, rankings and awards, plus the sales methods and CRM tools you use. Every role should show at least one hard number.
What if I cannot share exact sales figures?
Use percentages, growth rates and rankings, such as "118% of target" or "top 3 of 20 reps", which prove performance without disclosing confidential numbers.
How do I write a sales CV with no experience?
Highlight customer-facing roles, persuasion and targets from retail, hospitality, student projects or fundraising, and show measurable results wherever possible.